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So here we are in the video portion of this actual channel, right, and what I want to hit on is every

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single video that you upload, especially when you're starting out a new channel.

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Obviously, this channel is relatively new.

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It only has eighty five subscribers.

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And it's just a test channel that I utilize to show people how to do this.

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Right.

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So it's not like I'm constantly uploading and trying to gain traction.

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OK, let's say that hypothetically, you are trying to gain traction even still, especially when you're

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new.

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Every video that you upload might not get a lot of use, especially in the beginning, or even be able

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to monetize if you're using other people's content.

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Now, if you're using Creative Commons, though, all be able to be monetized.

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But specifically, if you're just clipping other people's content a lot like I'm showing you here with

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Gary V on this Gary V channel, then obviously some of them might get copyright copyright notifications

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on those specific videos.

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OK, now I'm going to talk about the difference between a video getting a copyright claim on it, which

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will depend and is very, very different than your channel getting a copyright strike.

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And I'll outline the differences of those here in a second.

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But all I want you to basically do and I'll show you the differences in view count here as I upload,

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is understand that each upload, especially when you're starting, think of it as a potential lottery

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ticket.

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Ultimately, you only really need to get a few of them to get good traction.

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And then you could hit a thousand subscribers and four thousand hours of watched time pretty quickly

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and pretty easily.

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Right now, you're going to have to upload a decent amount of videos to actually get a few that pop

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off like that and actually go viral for lack of a better word.

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Right.

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And viral might mean a couple of thousand views to a couple tens of thousands views to even a couple

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of hundred thousands of views on my other channel when I used to show people how to do this a few years

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ago, I had a a Joe Rogan channel and it was like a Joe Rogan's clip's channel.

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And one of those blew up to a couple of hundred.

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I think it was like two hundred fifty thousand or something like that over the course of the first year,

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which is pretty significant.

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That's even good, obviously, for my main channel, Brian Garra, where I teach like marketing and

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and e-commerce and stuff.

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Right.

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So all you need to look at each upload is like a potential opportunity to get a lot of you know, there's

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going to be a bunch of different views here, as you can see, scrolling through like some of them get

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like practically no views and some of them get like 30, some get 50.

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Now, if I sort this, I think the biggest one got like a couple thousand.

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But all I really need, like let's say the biggest one right here, I have two that are roughly five

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or five thousand.

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Right.

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Let's say I realistically get those up to like thirty thousand in a couple of months and I get like

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maybe I don't know, like twenty of those thirty thousand.

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But once you're pretty much going to probably with the with just a few videos that do very well like

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that, going to pretty much get to a thousand hours or a thousand subscribers in four thousand hours

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of watched.

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OK, so don't get disheartened.

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If you upload videos and you're not getting traction, keep thinking of them as a lottery tickets and

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also make sure that if you're clipping content, make sure that that person or that channel or that

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niche or that subject matter has an audience and already has people on YouTube watching that content

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a lot and really searching for that content as well.

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Right.

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Because if both of those factors are true, then you're going to be able to piggyback off of a lot of

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the traffic that's already looking for that stuff on YouTube.

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And YouTube in and of itself is going to suggest your content out to a lot of other people.

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For example, if people are watching Gorev and he's got a huge channel, he actually has like four huge

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channels.

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Right.

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If people are watching Gary and I'm uploading Gary V content, well, I have a higher probability.

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If I were doing this, obviously, I don't do this with this channel, but if I were, I would have

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a higher probability if I constantly uploaded to get a lot of my Gary V. content out in front of other

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people that are watching Gary V. Content.

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OK, so that's just what I wanted to touch on really briefly, is don't get disheartened if you upload

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videos and they're not getting traction here and there.

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Every once in a while you upload a video that gets a lot of traction and that will ultimately just a

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couple.

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Those is really all you need to hit that that monetization.

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And then once you're monetize, all your videos will be able to be monetized, assuming, of course,

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that they don't get copyright claims.

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OK, now, one thing I do want to touch on is there is a difference between copyright claims and copyright

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strikes.

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So if we go up to the in your videos tab, right.

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And you go to filter copyright claims, you'll notice that out of all these videos and I don't know

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how many I've uploaded to this channel might have been, let's say like one hundred if that I don't

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even think it's been one hundred, maybe it might have been like 50.

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Right.

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But let's say one hundred just for the sake of it.

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So I've only gotten to copyright claims on all one hundred videos because Gary V has literally going

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out on a limb and said he doesn't care if people upload his content.

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And there are a lot of other creators out there like that.

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You know, myself in particular.

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Right.

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Like if you clip my content, I wouldn't copyright strike you because I know just like Gary V does and

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a lot of other people do, just like Joe Rogan does.

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Right.

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Is you're going to get free marketing or you get other people doing work for you and getting your message

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out there.

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So you're getting your brand awareness out there and Gary V doesn't care about that stuff.

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So he's not going to copyright claim you on a lot of those videos.

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Right.

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And so he doesn't have a team of people going through and.

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Copywriting videos that other people use this content because he doesn't care, he just wants his content

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to get out there to as many people as potentially possible.

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And that's why with things like Yarragon or things like Arriva or other people that have already said

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that they don't care if you upload their content to YouTube, you're not going to get a lot of copyright

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claims right now.

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There's nothing wrong with a copyright claim if you're clipping other people's content.

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Right.

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All this means is that I can't monetize this video if I hover over the copyright claim.

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It says this video was found to have copyrighted material as a result.

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It cannot be monetized by the upload.

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So this video can potentially still be monetized.

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But if it gets monetized once my channel grows to a thousand subscribers and four thousand hours of

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watch time, then I won't get that ad revenue.

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Whoever owns that content, obviously, Gorev would get that ad revenue.

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OK, now that's not going to happen on every single video, right?

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So, for example, a lot of those, if you scroll down, you'll see like restrictions.

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None of them have restrictions.

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Let's try to find one here.

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So none of them have restrictions.

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And every once in a while when you upload, you're going to see, OK, copyright claims.

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So if you're doing things right, if you're altering the video, if you're clipping the video down and

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this, obviously you're going to have a higher probability of getting a copyright claim.

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The longer the video is, that's not always the case.

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Here's a 20 minute video that didn't get one right.

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But if you're clipping short pieces of content, you're going to have a lower probability of that happening.

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It doesn't mean it won't happen.

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It just means it will be lower probability, OK, because there's going to be a lot less content in

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that video to potentially get for the potential YouTube box to kind of pick up with with the copyright

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material.

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Now, copyright claim doesn't matter.

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What does matter is a channel copyright strike.

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Now, the only reason you're going to get a channel copyright strike is if you try to clip content from

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somebody that has not said, A, that they are comfortable with other people uploading their content

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or editing it like that.

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Or B has said that they don't, obviously.

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Right.

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And you'll see those copyright strikes.

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It will be a channel copyright strike in this same venue, although clearly you're seeing a copyright

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claim.

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So big difference between a video copyright claim and a channel copyright strike.

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You do not want channel copyright strikes.

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You're only allowed to get three of those within a year period before your channel gets obviously taken

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down.

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But a copyright claim on a video is no big deal at all and it doesn't affect your channel in the slightest.

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So understand the differences between copyright claims on a specific video and a channel.

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Copyright strike.

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Also understand specifically that when you're uploading videos, as you upload videos, everyone won't

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get a lot of use.

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But that's OK.

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Continue to do it, continue to do it consistently.

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And some videos that just kind of pop off and kind of go viral, for lack of a better word, might just

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get you there, even if you only have a couple of them.

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So keep that in mind.

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I hope it helps.